Home » Aerospace Marketing Management: A Handbook for the Entire Value Chain by Philippe Malaval
Aerospace Marketing Management: A Handbook for the Entire Value Chain Philippe Malaval

Aerospace Marketing Management: A Handbook for the Entire Value Chain

Philippe Malaval

Published November 25th 2013
ISBN : 9783319013534
Hardcover
590 pages
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 About the Book 

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.